AW Media Group, an Atlanta-based lifestyle public relations agency specializing in fashion, beauty, entertainment, and luxury brands, announced today the signing of a new client, D.R. Elite.

Founded by Dawn Dickson and LaTish Roach, D.R. Elite is a national event management, non-profit business development, fundraising and marketing consulting firm with divisions in Atlanta, GA; Miami, FL; and Phoenix, AZ. Combined, they have sourced and secured more than $350,000 in grants, sponsorships, in-kind donations, and advertising revenue for clients through 2008.

AW Media Group will be responsible for creating and implementing a media relations program for the 2nd Annual Back 2 Camp Charity Weekend scheduled July 9 – 12, 2009 in Atlanta, GA. Originally a weekend to mark the time when NFL players would leave their homes and return to their team cities for training camp, D.R. Elite has evolved the event into a charity weekend dedicated to promoting philanthropy. The 2nd Annual Back 2 Camp charity recipient is Communities in Schools of Atlanta (http://www.cisatlanta.org).

“We are excited to have D.R. Elite as one our clients,” said Angela Watts, Director of PR & Special Events of AW Media Group. “D.R. Elite is unique not only because they create successful events with a purpose, but because they actually deliver.”

AW Media Group and D.R. Elite anticipate a successful, effective relationship because both firms are focused on the delivery of a well-defined marketing communications plan that will increase awareness for the 2009 charity recipient and generate positive exposure for all organizations involved.

For more information about AW Media Group or the 2nd Annual Back 2 Camp Charity Weekend, visit www.awmediagroup.com .

Posted: 06|6|09 at 9:42 am. Filed under: News.