Celebrities and New York Fashionistas Shop Shoegasm for Charity!
Published May 29th, 2009
FOR IMMEDIATE RELEASE
CONTACT: Tiffany Tabar
Phone: 516-655-9213
Email: tiffany@upspringpr.com
Celebrities and New York Fashionistas Shop Shoegasm for Charity!
New York, N.Y. May 28, 2009 – Last night, celebrities and New York trendsetting fashionistas attended a cocktail party at Shoegasm in order to celebrate style, up-and-coming designers, and raise money for the New York City charity, Operation Fairy Dust. In addition to supporting Operation Fairy Dust, attendees of this fashion forward event took part in the unveiling of Shoegasm’s summer collection, participated in a photo shoot and podcast taping of RocktheLook.com’s fashionista competition, and viewed the unique works of four belles & bulls haute couture designers.
Celebrity stylist Mia Morgan and OK! Magazine’s celebrity reporter Delaina Dixon kicked off the evening by hosting the RocktheLook.com podcast, where belles & bulls designers Selma Starfinger, Christopher Gandsy, Cherylyn Williams and Hasan Foster showed off their innovative designs. Luxury brand guru Jason Boldon and renowned entertainment expert Lauren Ruotolo, of Hearst Publications, were also featured, sharing their thoughts on how to achieve truly shoegasmic style.
The evening saw appearances by The Real World Brooklyn’s Devyn Simone, and Celina Carvajal of MTV’s “The Search for Elle Woods”. In addition to celebrity guests, fashion industry pros such as Yuli Ziv, founder of MyItThings.com, and Celebrity Catwalk creator Jennifer Bartok explored Shoegasm’s newest collection, showing their support for Operation Fairy Dust. At the end of the night, one lucky guest won a stunning turquoise necklace, hand crafted by belles & bulls designer Kei Gee.
Stay on the lookout for RocktheLook.com’s podcast of last night’s event to see who won the New York fashionista competition!
For additional information, or pictures from the event, please contact Tiffany Tabar at (516) 655-9213 or tiffany@upspringpr.com.
About Event Partners:
Shoegasm is a trendsetting shoe parlor with three locations in New York City, each one housing an incredible selection of men’s and women’s shoes at price points that are recession friendly. Shoegasm’s elegant stores and stylish shoe collection create a unique shopping experience for any fashionista.
Belles & bulls is a state of mind, connecting the world to the future of fashion. Curators of design, the company provides a marketing platform and buying events. Fashion designers create haute-couture pieces for the belles & bulls Contemporary.
Rockthelook.com celebrates the real-life fashionista who rocks her own look every day. Through our website and bi-monthly podcasts, rockthelook.com recognizes fashionable women and rewards them for their unique personal style.
Operation Fairy Dust® is a 501 c(3) non-profit organization made up of young professionals in the fashion, beauty, media, and event planning industries who collect gently used formal gowns to be donated, for free, to disadvantaged high school girls for prom at an annual magical shopping event. This program encourages NYC-area girls to socialize in a positive environment with confidence. Operation Fairy Dust is a 100% volunteer-based organization whose success relies on corporate sponsors and strategic partnerships. For more info visit www.operationfairydust.org
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Shoegasm post-event release.doc (31 KB)
