Portio Research has launched a new online shop for mobile industry market research. Portio Direct is an entirely new ecommerce site with new, more accessible, more focussed content, home to over 120 market briefs, market impact assessments, forecasts, regional profiles, vendor and network operator profiles and market strategies. The site has an e-cart facility making it easy for visitors to access, pay for and then download reports within a few clicks.

Portio Direct has been designed as a one-stop-shop for anyone wanting to drill down into a particular element of the mobile industry. There are over eighty individual country reports, providing statistical analysis of market trends including details of mobile network operators. More in depth profiles are available for the top mobile operator groups.

Of particular interest will be impact assessments of new and possibly disruptive technologies such as WiMAX and Femtocells that promise to have a significant impact on the mobile industry. Longstanding in depth mainstays of the Portio catalogue such as ‘Mobile Messaging Futures’ remain on the main Portio Research site.

“The site only went live at the beginning of January and we already have a bestseller,” remarked Karl Whitfield Portio Direct’s Sales and Marketing Manager. “I suppose we shouldn’t be surprised, but the Tactical Positioning Report – ‘iPhone vs Blackberry’ is outselling everything else at the moment. Here are two industry icons both of which have an almost fanatical following fighting it out head to head and yet they’re so different. We wanted to write shorter, more focussed, better value reports like this for Portio Direct and it seems as though we have hit the ground running. We couldn’t be happier with progress so far,” continued Whitfield.

Portio Research is an independent UK-based research company, focussed on providing high quality market studies. In our large studies, we specialise in a tightly focussed niche within the mobile sector. We look at customers, i.e. mobile subscribers, and we look at network operators, and we focus mostly on the products and services that connect these two groups. We look at the relationships between operators, the products they sell and the people they sell them to, looking in particular at go-to-market strategies and how the products and services markets vary around the world. We cover network technologies and handsets where it is appropriate, but mobile content and non-voice mobile products, particularly messaging, are our core areas of expertise.

Our wide range of smaller research studies cover all areas of the mobile space and we make these reports available for easy purchase and download via our ecommerce site: http://www.portiodirect.com

Posted: 01|21|09 at 10:13 am. Filed under: News.