AutoTrader Green Magazine Expands Into Six New Markets
Published March 18th, 2008
ATLANTA - AutoTrader Publishing, the nation’s No. 1 automotive classifieds magazine company, is expanding its new Green magazine to help more auto dealers and consumers address the growing demand for fuel- efficient vehicles.
Unlike other classified auto titles, AutoTrader Green features only vehicles that average more than 30 miles per gallon. Following on the successful launch of AutoTrader Green in Seattle and Portland in 2007, the magazine is now published in Los Angeles, Atlanta, Dallas, Washington D.C., Minneapolis and Charlotte. It can be found at local convenience stores.
Soaring gas prices and environmental concerns have generated unprecedented demand for fuel-efficient vehicles. In 2007, the “budget cars” segment - small, inexpensive models that achieve extremely good gas mileage (e.g., Chevrolet Aveo, Honda Fit, Toyota Yaris) - grew by nearly 48 percent. Hybrids were the next best-selling segment with a 34 percent increase, while the overall auto sales market was flat from the previous year.
“By presenting all the fuel-efficient vehicles in one magazine, we make it easier for dealers to showcase their inventories to buyers looking expressly for fuel-efficient cars and light trucks,” said Ian MacDonald, senior vice president of Sales for Cox AutoTrader/AutoMart. “We also make it easier for consumers to shop because now they can find all the information they need from one source. No other auto classifieds publication matches buyers to sellers as effectively.”
To help consumers make the most educated choice possible, each issue of AutoTrader Green also includes articles about fuel-efficient vehicles.
The marketplace for fuel-efficient vehicles is expanding rapidly. According to J.D. Power and Associates, as many as 65 hybrids (28 cars and 37 light trucks) will be available by 2010. And the pool of potential buyers appears to be keeping pace; in addition to the exploding “budget cars” segment, 13 percent of U.S. consumers say they are likely or very likely to purchase a hybrid vehicle within the next five years.*
“The ‘green’ movement is nothing new for AutoTrader Publishing,” said MacDonald. “All of our print products use recycled paper. We believe that AutoTrader Green benefits not only dealers and consumers but also the environment by encouraging sales of fuel-efficient vehicles.”
AutoTrader Green is owned by Cox Auto Trader, a subsidiary of Cox Enterprises, and is part of Cox Conserves, a national program that encourages Cox’s 80,000 employees and families to engage in eco-friendly practices that reduce energy use and promote sustainability.
About AutoTrader Publishing
AutoTrader Publishing is a leading producer of classified automotive advertising publications. A wholly-owned subsidiary of Cox Auto Trader, the company publishes 341 automobile and light truck titles for a total circulation of approximately 3.5 million per week. AutoTrader Publishing is also a premier provider of online consumer information, garnering 4.2 million unique visitors per month through its companion Web site, AutoExtra.com.
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