Wholesale Web site Opens To Sell To Public and Stores
Published March 13th, 2008
The new tagline, “Wholesale Jewelry for Everyone” says it all – sales will not be limited to businesses, but will be open to the general public via the web site www.JoJewelry.com.
“After watching the news early last December about department stores starting their Christmas specials way before Christmas because of sluggish sales, I decided that we would open our web site to everyone,” said Jo Guerra, the owner of the company. “When we decided to do away with minimums and no longer required wholesale customers to sign in to view wholesale prices, we actually started attracting more businesses to our site and larger sales.”
Most jewelry is priced under $50 which means that stores can get very good markups and offer high quality pieces, she said. JoJewelry has a varied mix of merchandise from drop earrings to closeout fashion jewelry at below most wholesale prices.
“I know that online it is sometimes hard to trust who you are dealing with,” Guerra said. “We are fortunate to be serving many customers that bought from us in our brick and mortar store. We treat our new customers with the same impeccable service as our old customers to turn them into repeat customers.”
In 1993, Guerra packed her suitcase, got in her car and drove from Texas to Mexico to begin her importing career. The company had its beginning in a kiosk at a mall. From there, the business moved to a wholesale mart and concentrated on selling wholesale sterling silver jewelry to stores. Costume jewelry was added to the mix and evolved into hosting fundraising retail shows for hospitals and non-profit organizations.
“The fundraising shows were fun and rewarding,” Guerra said. “We felt that we really contributed to the community by being involved in worthwhile causes. It is something we are planning on getting involved with but this time we will be hosting virtual shows instead.”
For more information, visit their website at www.JoJewelry.com. Read about importing jewelry, pricing, selling and more on their blog at jewelry.joewelry.com.
Related Articles
