Goodmail Systems to Host Web Seminar about Consumer Email Perceptions and How They Impact a Brand
Published January 22nd, 2008
Goodmail Systems, creator of CertifiedEmail™, the industry’s standard class of trusted email, today announced that it will host a Web seminar featuring Julie Katz, an analyst with Forrester Research, and Jeanniey Mullen, executive director and senior partner of OgilvyOne Worldwide and founder of the Email Experience Council. Entitled “Consumer Email Perceptions: How They Impact Your Brand,” the Web seminar will take place on Wednesday, January 23, 2008 from 9-10 a.m. PST (12-1 p.m. EST). Katz and Mullen will examine the relationship between consumer email trust and brand image, divulge consumer perceptions about email and offer recommendations on how to make emails stand out in consumers’ inboxes.
“According to a recent survey we conducted about consumer perceptions of email, the average person receives anywhere from 20 to 30 messages every single day. This volume is astounding, and it is no surprise that nearly 80 percent of consumers say they get too much email,” said David Atlas, senior vice president of worldwide sales and marketing at Goodmail. “Perhaps what is most alarming for senders is that nearly 70 percent of respondents said they simply delete most of their email without reading them. These numbers indicate a fundamental truth—consumers’ perceptions of email matters to brand reputation and ultimately, the bottom line. We encourage senders to attend this Web seminar to learn from Julie Katz and Jeanniey Mullen, two of the industry’s most well-respected experts, about how trust is playing a larger role in consumers’ willingness to open and act upon the email that they receive.”
Web Seminar Details
Who:
Julie Katz, analyst with Forrester Research
Jeanniey Mullen, executive director and senior partner of OgilvyOne Worldwide and founder of the Email Experience Council
What:
Web seminar: “Consumer Email Perceptions: How They Impact Your Brand”
When:
Wednesday, January 23, 2008 from 9-10 a.m. PST (12-1 p.m. EST)
How:
For more information and to register, please visit www.goodmailsystems.com/seminar
About Goodmail Systems
Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic messages from legitimate commercial and nonprofit senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish messages which are real and sent from senders with whom they have a pre-existing relationship. Available to senders meeting strict standards for best email practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email program effectiveness. CertifiedEmail has been adopted by seven of the nation’s top ten mailbox providers and 150 government agencies. It is supported in North America and the United Kingdom by a wide network of email platforms and service providers. For more information, please visit www.goodmailsystems.com.
Related Articles
