Toshiba Dramatically Enhances Regza LCD Flat Panel TV Line Capitalizing On Momentum

Published January 6th, 2008


Toshiba America Consumer Products, L.L.C. (”Toshiba”) announced today its newly enhanced LCD flat panel line at CES 2007. In a move designed to build on the momentum from its May 2006 REGZA brand launch, Toshiba is rolling out 13 new REGZA models including new high level picture technologies, larger screen sizes and beautiful new high-gloss cosmetic designs.
Toshiba’s REGZA LCD line includes new models ranging from 26” diagonally measured all the way up to 57” diagonally measured - the 52” and 57” screen sizes are new and on display at CES. New industry leading enhancement technologies found in the line include PixelPure3G, DynaLight, ColorBurst, ClearFrame and CE-Link.

“The acceptance of REGZA in the marketplace has been stunning,” said Scott Ramirez, Vice President of Marketing. “Our market share in 32″+ LCD has nearly tripled in just six months. The combination of high quality you can trust, leading technology to take you into the future, and true consumer value, is making REGZA the smart choice.”

For 2007, Toshiba has enhanced overall image quality yet again, creating a new line of REGZA LCD TV with picture quality that is truly second to none. In addition to its continued commitment to image quality, Toshiba has now focused on creating cabinetry that will also set REGZA apart. All new 2007 REGZA models now feature beautiful high-gloss black cabinetry with Toshiba’s slim SoundStrip speaker technology. SoundStrip enables more compact cabinetry, without sacrificing the big home theater sound, creating a more modern high-class look.





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